SNS Stockholm graphics

Located in the SoFi neighborhood of Stockholm, SNS is a sneaker boutique that has been of source of sneakers and streetwear to Stockholm since 1999.

Bringing a heavy western influence of streetwear, culture, and style to the otherwise very chic and modern Scandinavian city, the graphics are meant to tap into the Brands Identity and were inspired by screen printing, graffiti, and betting on oneself.

The designs were made to be screen printed on fabric garments. As with the design above, the graphic is shown with registration marks and color separation as it would have been in the design studio or screen printing house. The inspiration for the illustration came from the phrase, “Let the chips fall where they may.” Allowing events to unfold naturally; to accept what occurs without prejudice, worry, or regret.

The second design is a tongue and cheek illustration of a squeegee and mesh screen branded with the companies acronym. The squeegee and mesh screen are essential tools used in the screen printing process. An illustration paying homage to the process itself while staying true to the Brand’s Identity.

The third design is simply an illustrated spray can nozzle with the SNS acronym in custom type. Streetwear and graffiti are two sides on the same coin. Stockholm, a city with incredible graffiti, the illustration was a nod to the artists going out and risking it for what they love.