Floyd

FLOYD DETROIT

The furniture design studio and retailer FLOYD DETROIT reached out to come up with new ideas and designs for a product launch campaign. The goals and objective were to create a possible Floyd product that would be creative, quirky, and also fit within the Floyd brand. I wanted to use an everyday, sometimes overlooked, but very useful household item. Having a love for footwear and knowing how messy shoes can get, I thought a simple shoe rack to be the perfect product.

An imagined bamboo shoe racked dubbed, “The Shoe Rack”. The piece is designed to fit well, look great, and last a lifetime.

Deliverables:

As there are many moving parts within a product launch, I decided to put together various deliverables that would be needed at different stages of a product launch. The materials included were created within both Adobe Illustrator and Adobe Photoshop.

In the project I have included:

A sample lifecycle promotional email with copy, photos, and layout.

A photo carousel of lifestyle shots that would display on a webpage as production ready assets.

A sample webpage of how the product will view on the website that will include a diagram of the dimensions as well as the components & assembly.

A sample Instagram post/Ad with a caption.

A sample blogpost containing copy.